Finding Targets for Linkedin Lead Generation (Sales Navigator)

There is so much information available on Linkedin when we are searching for potential targets for Linkedin Lead Generation!

If you’ve upgraded to Sales Navigator (SN) you have the benefit of identifying who has been on Linkedin recently, and is therefore a much better target for lead generation.

Notice in the image below, there are four numbers above the list of search results:

  • Total Results
  • Changed jobs in the last 30 days
  • Posted on Linkedin in the last 30 days
  • Share experiences with you

The most important number is…

Posted on Linkedin in the last 30 days

This is quickest was to eliminate rogue or dead accounts, and yourself time, money and energy chasing people who are on Linkedin once very couple or months or less – waste of time, too long to get a response from and they do not value the platform
Linkedin Lead Generation targets
Notice the number in the circle

Why is the ’30 days’ number so important for Linkedin Lead Generation?

  1. You know they are active on Linkedin
  2. They will be checking messages more frequently
  3. Your time-to-conversation will be shorter
  4. They are more likely to engage with content if you tag them

To use the number wisely, focus only on these people for your most critical lead generation campaigns. All the other people can become part of your wider brand-building exercises.

Changed jobs in the last 30 days…

This number is a second, though not so powerful number, that can allow you to contact, tag, congratulate or otherwise communicate with a connection. Sending a brief message saying, ‘Hey Brian, I noticed your changed jobs recently. Wishing you all the best in your new role!’ keeps you top-of-mind, without being salesy.

Add a Comment

Your email address will not be published. Required fields are marked *